This is an opportunity for a marketing ‘health check’. We will have a look at what marketing functions you currently have in place, what’s working and what’s not, and if not, why not.
A marketing audit provides a solid basis for deciding what strategies to put in place. This is a crucial starting place before potentially heading into a direction that is completely wrong for your business. It will highlight any areas which are not working, and will stop you wasting valuable energy on marketing strategies which are failing your business.
What’s included in a Marketing Audit? The Audit could include some or all of the following:-
- SWOT Analysis. Looking at the strengths, weaknesses, opportunities and threats.
- The Pestel Analysis.
The type of audit and how long it will take, will depend on the size of your organisation and will be conducted immediately following the engagement of our services.